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About Us


Founded in 1925, Soderberg's Floral & Gift has been providing the best in fresh flowers and customer service for nearly a century. One hundred years of experience not only fuels our passion for flowers and plants, but for people and community. Our shop at 3305 East Lake Street is considered a trusted and long-standing staple of the Longfellow neighborhood in South Minneapolis, and we are proud to serve the entire Twin Cities metro area (Click here for delivery information).


Generations of families have chosen Soderberg’s for their floral arrangements, and customers often tell us of their parents and grandparents being lifelong patrons our shop; such stories leave us amazed, inspired, and grateful. We are so thankful for these continued connections, and equally excited to widen our family circle when a new customer visits our website, steps through our door, or is referred to us by word of mouth (Click here to learn more about our history).


Our goal is to make each new planted seed blossom into an everlasting rapport. It’s a pleasure and honor to provide perfectly planned arrangements for all the important milestones and memories in our clients’ lives, from birthdays and holidays to weddings and anniversaries as well as memorial services. We know that there is a lot of planning and activities to attend to at such events, and we want the flowers to be one thing you don’t have to worry about. For us, flowers are more than just a job – because we know to you, they are more than just an order. These are the essential finishing touches to your most memorable moments and milestones, and we are committed to doing our very best work to make them an unforgettable part of the experience (Click here to learn more about our wedding and event services).

Florist-designed everyday or "just because" bouquets are just as important to us, and we love surprising recipients with our custom creations. We offer a large variety of beautiful designs to choose from, which we’ve curated by season and occasion for ease of shopping. Don’t see the perfect arrangement for you? No problem! We are happy to build a bouquet to suit the recipient’s style with their favorite flowers and colors. Give us a call at 612-724-3606 and tell us a bit about them, and our florist will design a one-of-a-kind creation that embodies their spirit – the sky is the limit!


Fundraisers are also events that are important to our clients, our community, and ourselves here at Soderberg’s. In addition to donations for charitable auctions and events, we are proud to provide florals for many different charity events, including the Make-A-Wish Foundation Gala each year. Soderberg's also has an annual display in the Agriculture Horticulture Building at the Minnesota State Fair (Click here to learn more about our fundraising and nonprofit organizations).


When the State Fair was canceled due to the pandemic in 2020, Soderberg's wanted to find another way to thank and reconnect the community: The Longfellow Fall Festival. Here in our parking lot, members of the community came together to enjoy free hot dogs, live music, spin painting, balloon twisting, and a sidewalk sale. We also partnered with the Southwest Metro School of Cosmetology to provide free haircuts. The backdrop of this event was a newly commissioned mural painted by local artist Martha Floerchinger, which can still be found on the west wall of our flower shop. Reading "Longfellow Welcomes All," we think it's the perfect expression of what makes our community united and resilient despite the hard times Lake Street has faced in recent years.


We are proud to not only be the go-to fresh flower delivery service for individual families, but businesses as well. From corporate gifts to the beautiful planters in front your favorite small business, you have likely seen the beautiful work of our talented team somewhere in the cities (Click here to learn about our business services). We also offer outdoor planter services for residential homes, which also makes a wonderful gift the keeps on giving for a friend or family member (Click here to shop planter subscriptions).


Whether you're a business wanting to thank your clients or entire team with gourmet gifts, or an individual wanting to brighten a friend's day with a simple and sweet bouquet, no customer or order is too big or small for us here at Soderberg's. We truly believe that flowers are a universal language and can say what words sometimes cannot (Click here to learn the meanings behind different types of flowers.)


We offer the largest daily selection of fresh flowers in Minneapolis! Soderberg’s believes that high-quality arrangements start with first-rate flowers. We source our flowers from farms all over the world, including those in our backyard - we support local growers whenever we can! Our roses come from the best and largest rose grower in Ecuador, Rosa Prima, which is the same grower that supplies roses for the Kentucky Derby, Academy Awards, and The White House. We are the number one vendor of the largest grower of roses and flowers in the Midwest: Len Busch Roses.